Academic Programmes
Postgraduate Diploma in Strategic Hospitality Management
Introduction
The Advanced Professional Certificate in Strategic Hospitality Management provides an advanced level of specialist work-related programme of study that cover the key knowledge, understanding and practical skills required for strategic management or ownership in the hospitality sector. The course targets professionals and adult learners to progress within this programme of hospitality education.
Assessment Methods:
The assessment of the APDSHM is criterion-referenced and learners are assessed against published learning outcomes and assessment criteria. To pass each unit, learners must meet the assessment criteria set out in the specifications. For this purpose, learners’ work is assessed mainly through individual assignments and in certain subjects through group work and presentations.
What are the career prospects?
While the APDSHM targets hospitality professionals, learners in the APDSHM can also be those wishing to change career or move into employment in hospitality following a career break. Access to suitable hospitality work situations is fundamental to successful completion of this qualification, either through permanent full- or part-time employment or through a collaborative work placement. Learners benefit most if they are already in employment but the qualification can be used for entry into employment if supported by appropriate access to commercial organisations.
Entry Requirements
Be at least 19 years old AND
- Have good English skills, equivalent to IELTS 6.0 as a minimum AND
- Have completed successfully previous qualifications in Hospitality Management. This can be either a recognised Bachelors degree or a recognised college diploma OR
- Candidates with a minimum of 2 years supervisory level work experience in the Hospitality sector with an undergraduate degree/diploma in any discipline will also be considered
Duration
Fees
Start Dates
Course Units
People Management and Development in Hospitality (PMDH)
Description:
This unit enables you to examine people management and development within your own hospitality organisation. You will examine and evaluate issues relating to the hospitality labour market, which will enable you to develop an employee resourcing strategy for your own organisation. You will be able to demonstrate leadership of a team of people and how their performance was managed. You will also examine the impact of the legislative framework on people management and development.
As a result of studying this unit, you will be able to contribute to people management and development within your own organisation.
To achieve this unit you must:
- Evaluate the labour market strategy for a hospitality organization
- Develop an employee resourcing strategy for their own organization
- Demonstrate leadership and performance management of people within the hospitality industry
- Explain the impact of the legal framework on the management and development of people within the hospitality industry
Strategic Marketing in Hospitality (SMH)
Description:
The hospitality industry exists in an environment that is global, diverse, turbulent and competitive. Strategic marketing management is imperative for an organisation's long - term survival and profitability. This unit will enable you to develop analytical marketing skills to enhance your ability to formulate an appropriate strategy for the organisation. You will also analyse the projected outcomes of the marketing strategy.
As a result of studying this unit, you will be able to contribute to marketing management within your own organisation.
To achieve this unit you must:
- Undertake external and internal market analysis of hospitality organizations
- Use tools and techniques to formulate a marketing strategy
- Analyse the projected outcomes of the marketing strategy.
Hospitality Management Strategies (HMS_HM)
Description:
This unit enables you to examine and investigate a range of trends and issues in the hospitality industry in order to make critical strategic decisions.
You will develop your skills in obtaining and analysing information to make critical decisions, advising and informing colleagues and others. You will also need to develop, evaluate and present objectives and strategies relating to issues and trends in hospitality management.
As a result of studying this unit, you will be able to focus on issues critical to your own organisation and make a positive contribution to its strategic hospitality management.
To achieve this unit you must:
- Investigate a range of strategic issues and trends for a hospitality organisation using analytical skills and Techniques
- Analyse information in order to make critical decisions, advising and informing others of the outcomes
- Devise and present proposed objectives and strategies to respond to strategic issues and trends in hospitality management
Advanced Professional Development (APD_HM)
Description:
This unit is designed to enable learners to take responsibility for their learning and development needs to meet personal, professional and organisational goals and objectives. This will be achieved through analyzing current skills and preparing and implementing personal development plans. This unit highlights the importance of seeking feedback from others to improve performance continuously reviewing learning needs as these skills will equip the learner for future demanding responsibilities and career progression.
Evidence provided to achieve this unit will be continuous throughout the qualification, thereby enabling learners to take ownership of their future development needs. Learners will be able to demonstrate they have a regularly updated and realistic personal development plan which fits with their preferred learning style. This unit will also enable learners to evaluate the effectiveness and impact of their learning on their chosen career path.
To achieve this unit you must:
- Explore methods to improve personal and professional skills to meet organisational and own goals and Objectives
- Carry out a personal skills audit which identifies preferred learning style
- Prepare and implement a personal development plan
Management Report in Hospitality (MRH_HM)
Description:
This unit is critical for the development of higher cognitive skills and is intended to provide you with the opportunity to study in a specific area of your choice and in which you take a more active role in the learning process. It is a major part of the course and should be an academic challenge for you.
The purpose of this unit is to allow you to carry out a self-managed piece of work that provides an in-depth investigation of a strategic hospitality management issue, relevant to your field of study or particular interest.
This report allows you to critically evaluate and synthesise relevant philosophies, theories and models of management, by undertaking a process of enquiry using primary and/or secondary data sources to contribute to the body of knowledge in the domain of management.
The unit consists of two elements, with the management report being underpinned by a taught module of research methods as preparation for the planning, development and production of the report. As part of the research element, you will be required to produce a detailed research proposal, which must be accepted by the tutor prior to you proceeding to the report.
This unit is linked to Management NVQ units, although the specific links will vary depending on the subject and focus of the report. The unit will enable you to develop your personal competence in areas such as focusing on results, searching for information, influencing others, communicating and thinking and taking decisions.
You are expected to present a substantial piece of work equivalent to a written project of 10,000 words.
To achieve this unit you must:
- Analyse alternative approaches to management research
- Formulate strategies for successful research
- Select and utilise appropriate research methods to collect data to support investigations
- Synthesise and analyse data to generate and support conclusions
- Present and justify conclusions and associated recommendations
Managing Continuous Professional Development (MCPD_HM)
Description:
Continuous professional development (CPD) is growing rapidly in importance. This unit is designed to enable managers in the hospitality industry to develop a strategic approach to the continuous training and development of their staff. CPD is an important feature of current management thinking that will generate business benefits through areas such as improved staff retention.
While studying this unit, you will carry out a skills audit for your organisation. This will enable you to formulate and evaluate the proposed implementation of a strategy for CPD.
As a result of studying this unit, you will be able to contribute to the management of continuous professional development within your own organisation.
To achieve this unit you must:
- Conduct a skills audit for a hospitality organization
- Formulate a strategy for supporting continuous professional development within the organisation, highlighting constraints
- Evaluate and present proposals to implement the strategy
International Tourism Development (ITD_HM)
Description:
Walk around a major city and tourists will be riding the sightseeing buses, visiting the sites, enjoying the local amenities, shopping, eating out in restaurants and staying in hotels. You will do the same when visiting overseas. Tourism has become an important industry as people find new ways of enjoying their disposable income in times of increasing prosperity.
Governments and businesses have also recognized the importance of tourism as a source of income and promote their countries, regions and towns as attractive places to visit whether it be for a weekend cultural break, a wedding and honeymoon in the sunshine or place to spend a gap year.
Tourism has grown rapidly but within the market there are numerous sub-markets and these have developed to accommodate the changing needs of tourists. Adventure tourism, eco-tourism, short breaks, working holidays, activity vacations and special interest trips are some of the niche tourism that is available. However tourism comes at a cost and the impact of tourism generates concerns about the environmental impact that the industry has. The economic benefits are weighed against issues such as sustainability, global warming and the environmental damage caused by tourism.
To achieve this unit you must:
- Understand how the global tourism industry has developed
- Know tourists' needs and their motivations to travel
- Know the impact of tourism development
